商务英语综合教程Unit10.pptVIP

Unit 10 Corporate Culture Intensive ReadingCorporate Culture Para 1 Border on — to be almost like another in character e.g. an act that borders on heroism His words bordered on rudeness. This continuity is the product … norms and values. The corporate culture is just like an invisible hand that transmits the company’s norms and values. Para 2 In firms with strong … coordinated fashion. in firms with strong corporate cultures, it is quite easy for managers to set a goal to the firms and march with ease towards it since all the employees identify with the values and ways of behaving required in the firms. Para 3 Context — the circumstances in which an event occurs or a setting e.g. the political context of the election To appreciate what these changes will mean, it is necessary to look at them in context. Strategic — useful or right for fulfilling a particular purpose e.g. Policemen were stationed at strategic points round the football ground in case of crowd trouble. The trap was strategically placed just at the point where the mouse always came out. Para 4 Credible — capable of being believed. Credible vs. credulous — A person or thing is credible when he, she , or it can be easily or readily believed. e.g. My story may sound barely credible but I assure you it’s true. — Somebody is credulous when he or she is all too ready to believe. e.g. Only the most credulous person would believe such a feeble excuse. He was credulous enough to believe the manufacturer’s claims. Para 6 Insular — circumscribed and detached in outlook and experience; narrow or provincial e.g. an insular outlook 狭隘的前景 Don’t be insular! Cling to — to remain emotionally attached; hold on e.g. cling to the last hope; clinging to outdated customs Ossify — (vivt)to become set in a rigidly conventional pattern e.g. The central ideas of liberalism have ossified. Para 7 Initiate — to set going by taking the first step; begin e.g. ini