3数字时代营销：建立新客户关系.pptVIP

Marketing in the Digital Age: Making New Customer Connections Chapter 3 Objectives Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business strategies. Be able to describe the four major e-commerce domains. Objectives Understand how companies use e-commerce to profitably deliver greater value to customers. Realize the promise and challenges that e-commerce presents for the future. Case Study Invented discount brokerage category First U.S. major player to go online Initially offered two-tiered trading system to