2011年全球额社会化媒体调查报告（1）.pptx

What to expect from this presentation?20 eye-catching facts about social media around the world.1.000 facts figures about social media in more than 30 countries.Topics cover main adoption usage, brand interactions, role of employees in using social media and much more.For questions, feedback and remarks, please contact:Prof. Steven Van BelleghemManaging partner InSites Consultingmailto:Steven@InSites.euSteven@InSites.euTwitter: /steven_insites@/steven_insitessteven_insitesStudied countries9027 consumers (age 15+) across 35 countries, representative for the online population within country on gender, age and e-commerce.Data collected on online research panels, field in Q2 2011. Feedback: @Steven_insitesAwareness of Facebook is close to 100%More than 1 billion people (70% of internet population) use social networks.People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 400 million people use Facebook daily. There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease.40%LinkedIn 35%Twitter30%Facebook 25%Vkontakte Netlog 20%Tagged Orkut Xing Ning Hyves Badoo 15%QZone Hi5 Bebo MySpace 10%Friendster 5%0%0%10%20%30%40%50%60%EUROPEHighBig social networks will get bigger and small ones will get smaller.Intention to IncreaseLowCurrent network penetrationLowHighN Europe = Min 43 – Max 4968 / F = If member of social networkPeople connect online with their offline friends. People love to connect to people.50% of social network users are connected to brands.Offline brand experiences are the main online conversation starters.People become a fan on Facebook because they like the product, not because of adverti