新编英语精读4-Unit-4.pptVIP

Bad publicity Bad publicity costs nothing to send out, but it can cost a firm a great deal in lost business: Although building a bad public image doesn’t cost a company any money, it will mean a great deal of loss to the company. 【参考译文】 坏名声的传播不需要成本，但却会导致公司生意的损失。 Notes1 1. define its target market: decide the market to be explored. 2. McDonald’s, founded by Ray Kroc in 1955, is the largest and best-known foodservice retailer with more than 28,000 quick service restaurants located in 120 countries in the world. These restaurants serve a varied, yet limited, value-priced menu under the McDonald