Intercultural study,跨文化.doc

Intercultural Study Abstract In?recent years, with?the?accelerated?speed?of?international integration,?there are more and more trades?between the?various countries. Business college?students have to meet?the?international demand.?Therefore, they need to learn?the?various nations’ culture,?understand cultural differences and?study cross-cultural communication.?This article will cover?three points, the?current situation?of international trade,?why business college students?need to study cross-cultural communication and how to?study?cross-cultural communication. Key words: Intercultural; Communication; Business college student 1. Introduction 1.1 The?Current Situation?of International Trade In the present age, science and technology keep developing all the time. Thus, not only traffic become more and more convenient, but also communication become increasingly fast, so that the speed of global economic integration become quickly day by day. In other words, the trade volume between every countries and regions increase rapidly. Even, economy between every countries and regions mix together by and by. This means that capital, technology and talents could free flow. Economic conditions of all nations and regions influence and restrict each other. There is no doubt that global economic integration greatly promotes the development of world economy and trade. However, with learning deeply, the cultural shock arises. Let us realize the importance of learning culture in different countries. For example, a story in a film called ‘outsourced’. It tells that an American’s job and entire department are outsourced. He reluctantly travels to India to train his replacement. Arriving in India, he experiences culture shock: he is confused by everything from catching a train to hiring a taxi. Then, he learns to understand study and infuse the new world. At the same time, he realize that he have to change his American work way to Indian work style. Consequently, no matter what the pr