英语专业泛读课本.pptVIP

In this unit you will : ?Read Toy Story by David Cohen Take a test on fast reading Read Watch and Learn by Gregg Easterbrook Read a passage about shopping with children ? 　 Cohens latest book project Stranger in the Nest: Do Parents Really Determine a Childs Personality, Intelligence, or Character? explores three major ideas about the power of parental influence over a childs development: first, that genetic and other biological influences are more powerful than most have imagined; second, and more controversial, that parental influence is much less powerful than we have imagined; and third, that the influence of nature and nurture can lead to surprising, that is, highly unpredictable, psychological developments, all of which has profound implication for parents. The jolting contribution of this work is its mobilization of strong evidence that much parental influence is not only weak or transitory but also illusory. Language notes 1. Call it cynicism. Call it sophistication. The word it in these two sentences is used to denote the things mentioned in the above paragraph. 2.They can see through marketing hyperbole. 他们并能看穿“广告的夸张”。 3.Ammirati Puris Lintas: (Latin name) is a famous advertisement corporation in London. It has its branch in Shanghai. 4.brand literate: to have a comprehensive knowledge of different brands of different product. 5. Or can they?This is an elliptical sentence and it means: Or can they see through the marketing hyperbole? 6.peer group: people of the same background, rank and quality.  7.The backdrop to todays research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget. Jean Piaget:(1896-1980) Swiss child psychologist noted for his studies of intellectual cognitive development in children. 8.sales pitches: a salesmans way of talking about goods. 9.A doctored version praised the cream but the punch li