手机电视发展潜力分析报告.pptVIP

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2018-05-17 发布于四川
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手机电视发展潜力分析报告.ppt

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* * * Filename/RPS Number Mobile Television Opportunity in China Mobile TV has become a sizeable market and worldwide users is projected to be 566M and service revenues US$9 billion by 20131 Mobile TV User Worldwide2 Source:. 1. NSR “Mobile TV and Mobile Video, 2nd Edition - A Complete 360-degree Analysis” Sept. 2008 2. eMarketer estimates, 3. iResearch Mobile TV Service Revenue (US$)3 Convergence (三网融合) Physical convergence of 3G、NGN（下一代互联网）和Digital TV will provide multi-media services on common network Bring in customer base content Govt. to provide supportive policy Invest ￥600B 2009-2011 Restructuring （运营商重组） 3 operators, relative equal competitive environment Lead to reduction in voice revenue, Need to put more focus on data and VAS, Non-voice revenue for China Telecom already over 45% More bargaining power for service providers Government Policy Jan 09 MII (工业和信息化部) indicate will come out of regulatory policy for relevant VAS Mar 09 Broadcasting Authority (广电总局) announced strategic alliance with operators on MTV MII and BA plan to release on 3G mobile TV platform standard April 09 《电子信息产业调整和振兴规划》specified Mobile TV as one of the target d service Reduction in Tariff (流量資費) Previous charge high resulting in 20 days phenomenon – 69% customers use up all allowance in 20 days Major reduction since January09 Fr ￥0.03/K to ￥0.01/M；￥0.5 for 1 hr program “中國移動下調手機上網資費力推手機電視第一財經日報，2009年1月05日” Broadcasting - DMMB Broadcasting is the alternative method of service provisioning Broadcasting Authority (广电总局) will push for broadcasting Nov. 2008;中广移动卫星广播有限公司 announced《中国移动多媒体广播终端采购项目招标公告》for 1M handset Alternative revenue source– advertising Need to have 1M+ users External environment in China is equally supportive for growth in the Mobile TV market The Mobile TV market will take off when China mobile operators leap frog to the latest technology and benefit on its high cost/performance to provide enough bandwidth for