中Proposal for JLO-060125.pptVIP

PR Program Design January .25 2006 Agenda Objectives Communication Strategy Program Design Theme Program Recommendation Media launch Venue recommendation Quotation Timeline Objectives Build up and strengthen JENNIFER LOPEZ SOV and further build up it’s “Natural, Confident and Prettiness” equity via key influencers. Bring excitement for JENNIFER LOPEZ while fully leverage and support on new product initiatives. Build up and strengthen product superiority. Target Audience Consumer Females aged 25-35 who are natural beauty and functional-benefit seekers. They are mostly with mid education and personal income over ~3000RMB/ month Communication Strategy How to Communicate Create themed of Latin exhibition deco on-site Leverage video materials visual materials to annotate keynote speech Video PPT to support executive speech Video to support new product into by sperker Gimmick or interactive program to enhance media experience in Latin 拉丁风情的服装 Unveiling creativity 现场拉丁舞蹈表演 现场拉丁风情的乐器演奏 Overall design: JENNIFER LOPEZ SOV=充满活力，拉丁风情 整场设计将以充满活力，浪漫的拉丁风情为主线． 嘉宾入场后便可以随处感受到拉丁的气氛 　　　　－将在签到处摆放拉丁风情的饰物，给媒体及嘉宾在进入会场前佩带，使他们在每个细节都感受拉丁． 　　　　－邀请乐队现场演奏拉丁风情的音乐，可使到场嘉宾及媒体在活动开始前就融入拉丁，翩翩起舞． 　　　　－进入会场，有兴趣的媒体及嘉宾可以到我们为他们布置好的化妆区进行拉丁妆容的修饰，更进一步的溶入整个氛围．　 　　　　　　　　　　　　　　　　　　　　　　 Performance为整场活动的核心部分，将通过三段精彩的节目表现产品所蕴涵的主题，活力．激情的拉丁． －“古典时尚”乐队开场，演奏激情洋溢的拉丁乐曲　 　　　 　　 　　－　“拉丁之魂”现场拉定舞表演．四组外籍拉丁舞者将分别为嘉宾及媒体献上四段不同风情的拉丁舞蹈． 　 ． 　－嘉宾和媒体最后将通过亲身体验感受到拉丁的激情与活力． Program Design Program Recommendation Develop 2-3 Latin club with the theme of “活力四射，香氛荡漾”, to demonstrate the fashion and beauty trend “活力四射，香氛荡漾”　幸运之夜 活动当晚的消费者将有机会参加幸运抽奖，获得jenniferlopez ’活力’香水． Chiling (TBD) Play the TVC Performance（Latin) in theclub QA, 现场与当晚的消费者进行问答游戏，以便增强品牌在中国消费者心中的认知程度 To linkage with product Venue Deco Design Thanks ! * Media Key media in Beijing Magazine, newspaper, TV, internet (beauty / fashion / life-style / consumer sections) Venue recommendation 活动场地推荐——Browns（原藏