衡平信托发展战略分析word格式论文.docxVIP

Besides this article explores the development strategy for Heng Ping Trust with a paramount angle—the systematic, competitive, foreseen, open, and especially practical angle, because strategy management is a systematic project relating to every aspects of enterprise management.Strategy means confrontation. So the development strategy for Heng Ping Trust, either in implementation or in analysis, has most demonstrated the principle. The quality of strategic planning depends on objectiveness. The author, having been a secretary, accountant, and currently the secretary to the president, who has been with Heng Ping Trust for about 10 years, is very familiar with the company, which ensures the information or data collected are correct. As a result, the objectiveness of this article is guaranteed.Strategy is a management rooted in the current but faced to the future. This article focuses its concentration on the implementation of the strategy, and proposes a lot of specific measures to enforce the strategy so as to improve and increase the core competence of Heng Ping Trust.Keywords:profit-gaining/strategicplanning/SWOTanalysis/ strategic positioning/ strategic implementation目录中文摘要 英文摘要第一章绪言 ............................................ 11.1 论文的研究背景 ................................................................................. 11.2 战略规划的编制依据和主要分析工具............................................. 11.3 战略规划的形成过程 ......................................................................... 2第二章衡平信托发展战略分析 ............................ 42.1 宏观环境分析 ..................................................................................... 42.1.1 政治 ............................................................................................................. 42.1.2 经济 ............................................................................................................. 42.1.3 社会 ............................................................................................................