国际市场营销课件PPT 8 Developing a Global Vision Through Marketing Research.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The importance of problem definition in international research The problems of availability and use of secondary data Quantitative and qualitative research methods Multicultural sampling and its problems in less developed countries Sources of secondary data How to analyze and use research information Global Perspective Japan – Test Market for the World Enterprises with international scope of operations Need for current, accurate information magnified Marketing research The systematic gathering, recording, and analyzing of