国际市场营销课件PPT 9 Global Marketing Management Planning and Organization.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? How global marketing management differs from international marketing management The increasing importance of international strategic alliances The need for planning to achieve company goals The important factors for each alternative market-entry strategy Global PerspectiveGlobal Gateways Multinational companies Confronted with increasing global competition for expanding markets Changing their marketing strategies and altering their organizational structure Nearly 75% of North American and European corporations are revam