基于财务角度的房地产企业竞争力评价分析-evaluation and analysis of real estate enterprise competitiveness based on financial angle.docxVIP

目录1 绪论.........………..……………………………………………………………·….......…….............................11.1研究背景…..….................……...........…….................…..........….......….......….................11.2 研究目的及研究意义..........….......…..….......................…..…..…..….......….......….........11.2.1研究目的...............….......….......…...........….......…........................…·…............... 11.2.2 研究意义..……….........…..…......….......….......…..…….....................… ..................21.3研究内容与方法.....….......….... ................................................. .....…...........................21.3.1研究内容................……..................................…….........….......................…...21.3.2研究方法................…..….......…..…...................................................................31.4研究现状.......…..........................................................................................................31.4.1 国外研究现状...........….......……............…......…….............................……… .......31.4.2国内研究现状.........…...............…......................................................................31.5研究流程图....……..............….............. ..…........................…......….......……...............… .51.6 本章小结……......………................………..…..................….............................................62 相关理论..................……..........…..………...... .…...............…..…......…................………...........72.1 竞争力的概念….......…·….......…..……........…..…..….......................….......… ..................72.2 企业竞争力概述......................……..……..….........…………........................….........… ..82.2.1 企业竞争力的涵义.............………........…..…………..…….......…·…………......... 82.2.2 国内企业竞争力评价….................…·……….......................…·….................…·… .92.3房地产行业特性与财务特性.....................….............…......…...........……............... 112.3.1房地产行业特性.........................................................................