基于层次分析法的我国购物网站评价分析-evaluation and analysis of chinese shopping websites based on analytic hierarchy process.docxVIP

evaluation perfect. The paper combines the qualitative methods and quantitative methods，makes a thorough survey about the new situation and lay particular stressto the quantitative methods with Delphi, so the result is convincing and representative.The paper makes the following researches，first，giving a simple introductionof the background of Chinese shopping websites and the importance of evaluation， then put forward the thinking and detail of the paper；second，introducing some basic theory and definitions、sorts of the shopping websites and the introduction，and three methods such as questionnaire、Expert interviews and Integrated approach；third， introducing the detail of the questionnaire，deciding the context of the questionnaire， analyzing the reliability and the validity ， and make sure the validity of the questionnaire；in the following work，we determine the final index system，make the distribution of the weight of indexes based on AHP， give the final marks to analyze the advantages and the disadvantages in construction and operation，so the costumerscan choose better goods and services and owners can find out the problems in hardware and service and improve the merchant process, logistics and aftermarketservice；finally，giving a summery of the paper，besides the innovations，confinedto the methods and tools，the paper has many manual factor，and the target is mainly on the shopping websites and has a little attention on costumers’ needs，the design of the questionnaire has a narrow scale which can direct one-sided。Contrary to this，thepaper gives forecast in order to combine the indexes of services, demands of the websites and feature of shopping website to introduce a new evaluating system.Keywords：shopping website；reliability；validity；图表索引 表 3-1 购物网站自身建设 KMO 检验和 Battle 球形检验…...……...…...……...20 表 3-2 购物网站自身建设变量共同度表…………………………………………20 表 3-3 购物网站自身建设主成分分析……………………………………………21 表 3-4 购物网站自身建设旋转后的因子荷载矩阵………………………………22 表 3-5 运营方面 KMO 检验和 Battle 球形检验…………………………