Unit two(正式版).pptVIP

Unit two Establish Business Relations Learning Objectives 1.Know where to obtain the information about the merchants in foreign countries; 2.Know the essential components of a letter to establish business relations; 3.Master typical sentences and expressions in writing such letters. 1.Brief introduction Establishing business relations means setting up business connections between two firms which have had no business dealings with each other before. As is well known, customers are the basis of business development and expansion. A firm( either a newly established one or an existing one that wishes to enlarge its business scope and turnover) engaged in international trade needs extensive business connections to open up as many international markets as possible and increases its trade volume much. 2.Channels When a foreign trade company need to open up a new market to sell something or to buy something from other companies in the foreign land, the person in charge must find out in the first place whom he is going to deal with. 1.Banks 2.Trade directory 3.Chambers of commerce both at home and abroad 4.Commercial counselors office 5.Business houses of the same trade 6.Advertisements 7.Exhibitions and trade fairs 8.Market investigation 9.Enquires received from foreign merchants 10.self-introduction or introduction from business connections 11.A branch office or representative abroad 12.The internet, news paper, magazines To know all the possible information about the firm ,esp. its financial position and business integrity; Banks, chambers of commerce, or inquiry agencies; The first transaction , especially importers, would be required to supply credit references. 3. Parts of the letter to establish business relations Part one: how and where getting the name and address of the receivers company; 1.Your name and address have been given to us by the Osaka Chamber of Commerce as a large exporter of Leather Bags. 2.Your name and address has been given to us by ABC