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贝格-Studie Innovation in the Pharmaceutical Industry 20091
Stephan Danner, Dr. Morris Hosseini, Patrick Biecheler Study
Whats next? Innovating the concept of
innovation in the pharmaceutical industry
How to prepare the pharmaceutical industry for the biggest
challenge to date
Stephan Danner, Dr. Morris Hosseini, Patrick Biecheler Study
Whats next? Innovating the concept of
innovation in the pharmaceutical industry
How to prepare the pharmaceutical industry for the biggest
challenge to date
22 || Study
Table of contents
From the authors 3
Executive summary 4
1. What makes innovation the fundamental challenge? 7
2. What it means and what it takes – The Roland Berger
Innovation Framework 10
3. Where to compete – Choosing the therapeutic areas
of the future 11
4. More than just selling pills – Tomorrows products 16
5. Who pays the bill? F inancing innovation 20
6. At the forefront – Ensuring technological innovation
and RD excellence 24
7. A people business – Fostering creativity and innovation 30
8. Overview of key insights 34
9. Where to start 37
10. Sources 38
Contacts 39
333 ||| Whats next? Innovating the concept of innovation
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