北京城乡铁强化酱油健康教育干预效果评价.docVIP

北京城乡铁强化酱油健康教育干预效果评价 【摘要】目的探讨铁强化酱油(铁酱油)健康教育的方法，并评价其可行性和有效性。方法采用以社区为基础的类实验方案设计，城乡干预组、对照组均约200人。在干预组所在社区通过人际传播进行铁酱油健康教育，如健康讲座、发放宣传材料、发放的酱油赠品。结果健康教育的作用主要体现在减少对铁酱油的担心(克服购买的障碍)和增强行为意向上，净提高率达到5%～25%，有效地促进了人们的购买行为，城乡干预组的新增购买者比对照组增加了近15%和25%。90%以上的参与者表示喜欢各种教育活动。结论通过人际传播在北京城乡开展铁酱油健康教育是可行的、有效的，可以推广到类似地区。 【关键词】 健康教育；铁酱油；类实验方案；人际传播 Effectiveness of health education intervention on ironfortified soy sauce in urban and rural areas in Beijing SUN Xinying,GUO Yan,SUN Jing. Department of Social Medicine and Health Education，School of Public Health,Peking University(Beijing 100083,China) Abstract： Objective To explore health education on ironfortified soy sauce(FeSS) and test the feasibility and effectiveness.Methods A communitybased intervention trial was coducted among four groups of people,experimental group and control group in rural areas,and those in urban areas,respectively.There were about 200 persons in each group.Health education on FeSS through interpersonal communication was implemented in experimental communities by lecture,IEC materials,free FeSS gifts.Results The effectiveness of health education was obvious in the aspects of diminishing worries about FeSS(overcoming barriers)and enhancing intention,and the net effect of increasing rates were 5%～25%.As for behavior,new buyers in rural and urban intervention groups increased by nearly 15% and 25% more than those in control groups.More than 90% of participants enjoyed the education activities.Conclusion Health education of FeSS through interpersonal communication is feasible and effective in rural and urban areas in Beijing.The strategy of health education may be extended to other similar areas. Key words： health education;ironfortified soy sauce;quasiexperiment study;interpersonal communication 为了改善我国居民普遍存在的铁缺乏问题，目前国家已开始推广铁强化酱油补铁，成为继碘盐之后又一次大规模的公众营养改善运动。铁强化酱油(铁酱油)自2002年9月获准生产，在首批11家生产企业中北京占3家。但是2004年7月在北京的调查显示，铁酱油购买率仅为8.6%〔1〕，可见在铁酱油进入市场的最初2年中，并没有迅速被人们接纳。因此，有必要对居民开展相关知识的健康教育，以提高人们对于铁酱油的认识，促进购买行为。本文旨在评价在北京城乡开展的铁酱油