Test Bank Sample for Strategic Management Concepts and Cases Competitiveness and Globalization 9th Edition by Hitt资料.doc

INTRODUCTION Having achieved its objective of becoming one of the three largest internet companies in the world and having executed a successful IPO, A Corporations strategic calculations will now determine whether the company proceeds on a path toward global domination in its industry or becomes a prime takeover candidate in the dynamic e-commerce marketplace. As recent IPO secured the capital and profile necessary to position the company globally, and recent management actions substantiate the firms intent to pursue a global growth strategy. The objective of this case analysis is to evaluate As strategic choices and to direct the use of organizational resources to ensure success. During the analysis, it is critical to address the following strategic issues. What are the implications of the companys new ownership structure and shareholder expectations? How important is a rapidly expanding domestic market in As strategic assessment? What are the merits of proposed changes to As pricing strategy? How can the company position itself competitively against B2B giant, Global Sources? ANALYSIS General Environment As general environment is primarily defined by the regional scope of Chinese markets, which consist of heavy buyer and supplier fragmentation and inefficient distribution and communication networks. China is an extremely populous nation, and the booming domestic economy is driven by an explosion in SMEs, As target market. Anticipated growth in SMEs coupled with continued government promotion of 3rd party e-commerce platforms provide a fertile domestic environment for the companys operations. However, foreign exchange controls and inadequate credit systems do interfere with the trade process. Industry Environment The internet and e-commerce are emergent phenomena in China. Although they are only surpassed by the number of U.S. users, Chinas 162 million internet users represent just 12% of the countrys population. The 3% annual increase in internet