Advertising Media Planning - AdBuzz.com资料.ppt

Affiliate networks Access to thousands of sites featuring your banners Increased reach and frequency of your ads and banners Can help target your banners to different niches or markets * What do you have to sell? Ad formats you accept Tech specs Locations offered Placement available by your design Types accepted Target you offer Special benefits * Do you have flexibility? Ability to change ads easily and quickly Ability to cycle ads to different visitors or audiences * Can you add value? Know you customer-base well and consult with advertisers Other traditional or new media options to offer Any ways to help your advertisers integrate their message * Do you have inventory? Have real estate to sell Be ready to sell * What do you have to sell? Accepted ad formats Tech specs Locations offered The target you offer The benefits you offer * Is your site ready? Monitor and measurement Ad payment model Ad management Audit * Pricing Size and diversity of ad inventory Revenue needs Competition Size of site audience and content Site’s reach and interaction Ad placement * Other pricing thoughts Number of ads per page Dynamic delivery to audience Commissions Discounts Day parts * Media Kit Site overview and features Contact info Advertising and sponsorship programs Rate card Site traffic Audience demos Production specs Delivery specs Reporting * Summary Review of New Media advertising techniques Considerations in the New Media buying process Considerations in developing an advertising sales plan for internet-based New Media * * * Traffic building: ads are designed merely to bring people to the site; YAHOO; AOL; etc. E-commerce: Selling stuff; secure sites. Not interested in LOTS of visitors; more interested in RIGHT visitors Leads: Generate interest, not sales -- let the sales person or other media actually close the sale Brand: Ads interested in establishing recall, not necessarily click through. If they do click through to site, how long do they stay? * Audience: