Unit 1 Form of Business Letters 外贸英语函电教材.ppt

English for Business Correspondence Unit 1 Form of Business Letters Learning objectives Remember the principles of a good business letter. Familiar with the structure of business letter, especially for the main parts. Choose a standard format you like most in your future letter, don’t mix. Address a correct envelope or air waybill when you send a letter. Mini-case 【A letter from a partner 】 Your client, Forward Bicycles Co. Ltd. intends to buy your “Dove” bicycles. The sales manage wrote a letter said that he would like to do this business on a D/P basis, which is unacceptable to you. Your usual term of payment is L/C. However, he is a long-term trade partner with good credit. How would you reply him? Part 1 The Introduction of Business Letter The importance of Business Letter The characters of Business Letter Part 2 The Principles for Good Business Letter Courtesy Consideration Completeness Clearness Conciseness Concreteness Correctness Part 4 The Layout of Business Letter Full-block format Semi-block format Modified block format Part 5 The Envelope of Business Letter The block format The Indented format *