跨文化的商务交际-unit 16Challenges of Intercultural Communication.pptx

Unit 16Challenges of Intercultural CommunicationText 1Pre-reading questions:1. How does globalization cause the challenge to intercultural communication?2. What do four Rs refer to?Key to Pre-reading Questions1. Although today’s globalized, interconnected, and interdependent world has challenging changes coming at us 24 hours a day, 365 days a year, and seven days a week, human nature essentially remains the same. How we respond to the daily onslaught of new information and myriad possible choices is a challenge when we know that the human brain works at its best when it is single-minded and focused. 依据第一篇课文第3自然段的内容。Key to Pre-reading Questions2. They refer to respect, relationship, recognition, and rewards.依据第一篇课文第二个小标题下第1自然段的内容。Notes 1. This may explain why some older workers balk at having to learn to use social networking media, and younger workers who tend to be early adopters become impatient with the pace of organizational change. 【译文】这也许可以解释为什么年长的员工回避不得不学习使用的社交网络媒介，而那些较早适应该技术的年轻人却难以容忍慢速的机构变革。【注】 teach old dogs new tricks教老狗新把戏(英语习语)，相当于汉语歇后语“八十岁老奶奶学吹打——上气不接下气，”形容老人很难适应新的环境或作出改变。3. This reality is amply demonstrated by each day’s news—whether the catastrophe of the Gulf of Mexico oil spill, brought on by buck passing and corner cutting in the midst of great technological sophistication, or the proliferating time-wasting aspects of various computer-assisted media. 【译文】这一现实情况通过每日新闻得以充分的证实——无论是由相互推诿或者尖端技术中的偷工减料所导致的墨西哥湾石油泄漏灾难，还是由各类计算机辅助媒体引起的时间浪费的骤增。【注】buck passing 意为“推卸责任，相互推诿” corner cutting（电视图像）切角；投机取巧the Gulf of Mexico 墨西哥湾是北美洲南部大西洋的一个海湾，以佛罗里达半岛—古巴—尤卡坦半岛一线与外海分割，东西长1609千米，南北宽1287千米，面积154.3万平方公里。平均深度1512米，最深处4023米。世界第四大河密西西比河由北岸注入。北为美国，南、西为墨西哥，东经佛罗里达海峡与大西洋相连，经尤卡坦海峡与加勒比海相接，是著名的墨西哥湾洋流的起点。大陆沿岸及大陆架富藏石油、天然气和硫磺等矿产。湾内有新奥尔良、阿瑟、休斯敦、坦皮科等重要港口。4. Recognition entails seeing and perceiving others’ worldviews through their eyes, acknowledging their perspectives, and understanding how they feel without being drawn into their internal emotional conflicts. 【译文】认知可以帮助我们通过别人的视