跨文化的商务交际-unit 3General View of Intercultural Communication.pptx

Unit 3 General View of Intercultural CommunicationText 1Your Brain on CulturePre-reading questions 1. Is there a culture with more privilege than others? 2. Why are the cultural clashes more frequent than they used to be?Pre-reading questionsNo. During human’s evolution, we create different cultures to provide us with the guide to survive; so we naturally feel protected by our own and threatened by other cultures. Cultures are essentially learned survival methods in a given environment. They are no good or bad, right or wrong, just different. （依据第一篇课文第2、3自然段的内容。）Pre-reading questionsThe cultural clashes used to be limited by physical distance, while due to air travel and the Internet, communication becomes globalized; therefore cultural clashes are more frequent than they used to be. （依据第一篇课文第4自然段的内容。）Intercultural CommunicationLess-conscious aspects of cultureLess-conscious aspects of culture includehow we make decisions；how managers and subordinates should interact at work and after work；how to establish trust；how to give a performance review； how to sell, market and protect the brand；when and how to speak up at a meeting and many other things we do.Hierarchical cultures and Egalitarian culturesIn hierarchical cultures, decisions are made by leaders, and subordinates carry out the leaders’ orders without question. In egalitarian cultures, leaders and subordinates work collaboratively to make decisions and execute them.The best way for employeesThe best way for employeesThe best way for employees to acquire cultural intelligence is through an intensive, interactive cross-cultural workshop made up of representatives from various cultures, and timing is a factor.How to Build Cultural SavvyHow to Build Cultural Savvy1. Offer a core course on cultural intelligence, working globally or developing a global mindset.2. Enhance leadership development.3. Build global teams.4. Facilitate knowledge management.Notes1. Wal-Mart Leaves Korea. 【译文】沃尔玛退出韩国。 【注】2006年5月22日，全球第一大零售