initial品牌介绍(13-1).pdfVIP

Chapter ONE ABOUT INITIAL 有关 品牌 Company Profile 公司简介 initial Project initial 企划 Brand Philosophy 品牌理念 initial Projectinitial 企划 About initial Brand History Since its establishment in Hong Kong 2000, the concept of initial not only has been injected into its customers’ closets, but also among all layers of living, through pursuing the most exquisite taste in lifestyle and fashion. From the moment when a customer walks into an initial shop, he/she will immediately undergo the unusual experience with a new angle, vision and a forward-thinking global touch. All of these are made possible because of its professional creative team, consisting of designers, buyers, front-line sales, interior and graphic designers, plus a marketing department with a keen sense. The very unique and well-known initial style is thus created. 时装品牌initial于2000年在香港创立 ，initial的理念不止走进顾客的衣橱 ，还深入生活的各层面 ，追 求极致的品味时装与品味生活。从顾客踏进店内的那一刻 ，便感受到一种 「非寻常体验」 （The Unusual Experience ），崭新的角度、视野和对世界的前瞻性触觉。这一切有赖于一班专业的创作 团队：从设计师、专业买手、前线销售、空间及平面设计 ，至触觉敏锐的市场部 ，创造出独有且人所 共知的initial风格。 Brand Philosophy品牌理念 initial is ： “Back to the original pattern of living，step into the unusual experience.” 「始于生活 的原本，感受非寻常体验」 Brand Philosophy品牌理念 The Unusual Experience非寻 常体验 From the moment when a customer walks into an initial shop, he/she will immediately undergo the unusual experience with a new angle, vision and a forward-thinking global touch. 从顾客踏进店内的那一刻，便感受到一种 「非寻常体验」(The Unusual Experience) ， 崭新的角度、视野和对世界的前瞻性触觉。 Target Group: Age : 22-40 Years Old Consumer Behavior : Pioneer mind set Trendy Social Status : Tr