hs电子血压计营销渠道策略分析-marketing channel strategy analysis of hs electronic sphygmomanometer.docx

channel structure, design and select feasible channel structure, sort out issues such as channel member etc. for detailed discussion, and put forward some constructive ideas and methods. Finally, channel policies are formulated, including policies on marketing channels and goods distribution for HS Electronic Sphygmomanometer.In this dissertation, a model for channel diagnosis is employed to analyze problems for HS marketing channels both qualitatively and quantitatively by use of specific indicators. As a result, these problems existing in HS marketing channels are clearly found and identified for pertinent settlement. As a newcomer to the market, HS Electronic Sphygmomanometer faces two powerful rivals—Omron (Dalian) Company Limited and Microlife Company Limited. In order to improve goods distribution rate and market share, HS shall integrate its resources and share concepts on market profit. As for the structure of marketing channels for HS Electronic Sphygmomanometer, an indirect marketing model of cooperating with intermediary merchants shall be employed. It is recommended that HS shall adopt a marketing model in which some regional exclusive agents and chained exclusive agents are selected to distribute HS products to dealers, shopping malls, supermarkets, chained pharmacies, specialty counters in department stores and chained specialty shops.One of the purposes of this article is that, through the study on marketing channels for HS Electronic Sphygmomanometer, adjust and change marketing channels for this product and thereby improve its marketing performance at domestic market. The significance of this study is that, by combining theories with practices, analyze the development and management of marketing channels for HS Electronic Sphygmomanometer and provide HS top management with some advices on channel design and management with various factors taken into consideration, so as to settle marketing problems existing at present for the company.Result