《会展情景英语》Unit3展会营与销.ppt

无忧PPT整理发布 无忧PPT整理发布 会展情景英语 Exhibition marketing 展 会 营 销 Learning Objectives Situational Dialogues 3 Industrial Tips 4 Practical Exercises Content 1 Knowledge linking Warm-up Useful Sentences 5 2 6 7 Learning Objectives After completing this unit, you will be able to: ※ know the promotion campaign. ※ master basic marketing strategies ※ grasp some useful words , phrases key sentences related to the topic. ※ make dialogues concerning this topic 学习目标 展览会的成功与否在很大程度上取决于营销策略的优劣。厂商要实现有效的销售就必须运用合适的、有效的营销方法和策略，才能更好地宣传自身的产品和形象。而对于展会这种特殊的服务产品，只有不断创新营销策略，才能适应会展经济的发展，最终实现展会营销目标。 ? Knowledge linking 知识链接 Warm-up Read the following items and match them with the pictures 热身活动 experiential marketing advertising through the internet (3) a banner ad or a link (4) indoor advertising (5) outdoor advertising 1._______2._______ 3._______4._______5._______ A B C D E F: What does that mean? L: That mean you need to live and breathe for your customers. It’s the first step to make your marketing job possible. F: It is very important to make our marketing formula different from others, right? L: Right. If you always follow others, you’ll become stale, and will never win over on your competitors. Since attendees expect to see and experience something new and exciting from visiting your exhibitors’ booths, therefore change has to be in line with the essence of your show. F: How can we effectively touch the exhibitors’ hearts with our show promotion? L: There are some ways. F: Could you give me an explanation in detail? L: You may use information technology, brands, and integrated communications and entertainment. Have you heard of “experiential marketing”? F: No. What is it? L: It is the latest trend in marketing that focuses on the experiences of customers. It can help to stimulate excitement among your exhibitors and attendees that your show is an experience not to be missed. F: It is really a good option. I’d better tell