《体育媒体关系相关管理》5 press release.ppt

Press Release Media Relations in Sports Press Release Outline： Writing for media A common structure of press release Headings Types of press release Writing styles Common mistakes Press Release Writing for the media is different in： Subject matter: news stories, features Purpose: to inform, entertain Circumstances of the writing: deadline As a PR writer, you are trying to provide information to affect how the public feels or the way it acts. Press Release A common structure of news release： Most important information or element Quick summary of 5Ws and H (who, what, when, where, why and how) Most important Details Less important Least important No conclusion Press Release Headings： Team’s name and address Contact person Telephone numbers Release date (immediate)