Canada Retail CH7 加拿大零售第七章.pptVIP

Chapter 7 Retail Location Decisions Location Selection Process The selection process begins with an analysis of the firms strategy. The strategic analysis is followed by.... Choosing a region or metropolitan area Performing a trade area analysis Evaluating and selecting the site Small differences in locations can greatly affect profitability. Type of Market Coverage Market coverage strategies describe the size and kind of geographic area you choose for you location. Three market coverage strategies are possible. Regional Dominance Market Saturation Small Community Emphasis Regional Dominance