ATG 产品白皮书(好)(ENU).pdfVIP

Executive Guide toExecutive Guide to ATG ATG Executive Guide toExecutive Guide to ATG ATG Business and Technical Highlights of the World’s LeBusiness and Technical Highlights of the World’s Leadingading Business and Technical Highlights of the World’s LeBusiness and Technical Highlights of the World’s Leadingading e-e-Commerce Software and ServicesCommerce Software and Services ee--Commerce Software and ServicesCommerce Software and Services JulyJu ly, 2009, 2009 JuJu lyly, 2009, 2009 ATG Executive Overview Table of Contents Table of Contents2 ATG Overview 3 The ATG Commerce Suite Architecture 6 ATG and the Commerce Ecosystem 9 Managing Your ATG-Based Business 11 Personalization and Targeted Content 12 Managing Content 15 Marketing17 Merchandising 20 Site Search 23 Improving Effectiveness with A/B or Multivariate Testing24 Servicing Customers 25 Site Reporting and Analytics 26 July, 2009 Page 2 ATG Confidential ATG Executive Overview ATG Overview ATG is widely recognized by Forrester Research, Gartner, and others as the market-leading e-commerce solution provider. ATG Commerce Suite includes all the tools and services you need to create and operate a highly compelling transactional e-commerce Web site. You get the best e-commerce platform available, powerful b usiness tools and a set of leading services to complete your online commerce environm