《Unit8Advertising课件》高中英语新世纪版高二上册.pptVIP

Guess what goods advertised in the following ads. Ads When it comes to advertisement, what come into your mind first? Famous Stars? Eye-catching design of the logo? Various media? Easy-to-remember slogan? Task: You are expected to promote 促销 a certain soft drink, what you should consider? Let’s study the text first to find out the acceptable ways together. Para AI. Spot Dictation Fill in the blanks with what you have heard. $ 400 billion impact by means of recognized to a great extent II. Questions How can you see or hear the advertisements? (begin with by means of to answer the Q. ) What is widely recognized being driven to a great extent (= to a great degree) by advertising? By means of TV and radio broadcasting, newspapers and magazines, direct mail, billboards and posters, the Internet, and many other forms. Global economy From Para.A we know that… In order to promote the target product successfully, we should choose proper_______ and spend _____________ on advertising. media a large sum of money Para.B (page 96)I. Scan the passage in 30 seconds and answer the following Qs. What is the topic sentence? What are the 3 things that lead to a succesful advertisement? What are the words that show the order of introducing the 3 things? A successful advertisement involves at least 3 things Identify the market--who Work out the best way to meet the needs of this market--what 3) Design the advertising programme--how first of all, then, finally II.Group Discussion:Apart from “first of all”, “then”, “finally” what else transitional words and expressions showing the order of ideas that you can think of? to begin with..., moreover..., in addition (to), what’s more…, furthermore…, besides… Let’s make a conclusion of Para.B with the help of the clues Be sure to use the proper transitional words. 3 elements determine the