“Say it with Godiva”.ppt

Creating a Social Media Marketing Plan Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.11, FS-3 2010 Objectives Students will be able to: Explain the basic components of a marketing plan. Discuss how social media can be used as a marketing tool for businesses. Create a marketing plan and social media advertising campaign for a company of their choice. Discuss the differences between a marketing plan and a social media marketing plan. Marketing vs. Social Media Marketing Traditional Marketing Plan Social Media Marketing Plan Comprehensive; includes all aspects of marketing Focuses only on advertising through social media Includes extensive research of customers, economics, budgets and sales expectations Includes basic research on customers, targeted through social media Describes all the advertising methods a company will use to market a specific product, service, etc. Does not include “traditional” advertising, such as radio, television and newspaper ads Components of a Marketing Plan Each marketing plan is different, but most contain: Market Analysis Information Demographic Profile: What is the market like? Psychographic Profile: How is your company perceived by the public? Target Market Opportunity: Who are you marketing toward? Marketing Plan Total Product Experience: How do consumers shop for and view the promotion of your product? Place Strategy: Where are you advertising? Promotion Plan and Strategy: How are you promoting your product? Pricing Plan: How much does advertising and additional labor cost compared to the income your product will bring? Components of a Social Media Marketing Plan Each social media marketing plan is different, but many contain the following basic information and research. Right now, social media advertising is free, so the only pricing considerations are labor and product cost. Background What is the company about? What is the company trying to market using social media? Market Analysis What is the