浅析韩国茶饮品的发展历史和功效以及发展战略.docVIP

摘 要 韩国与中国唇齿相邻中韩两国自古以来就有着政治、经济和文化的联系。茶文化是两国源远流长的文化交流内容之一，作为中韩文化交流关系的纽带一直起着重要作用。  关键词：韩国茶饮品；发展历史；市场现状 Abstract As neighboring, both China and South Korea ought now since ancient times has a political, economic and cultural links. Tea culture as a cultural exchange content, has been an important role of the cultural exchange relationship between China and South Korea. After more than a thousand of years the tea culture of South Korea gradually formed its own unique style. Tea beverage production in South Korea is variety, and the consumer of tea products also gradually rised, forming a good development tendency. This paper simply introduces the tea drinks of South Korea which different from traditional Chinese tea drinks based on the kinds of tea drinks in South Korea, the development history of tea culture in South Korea, the efficacy of South Korea tea drinks, and the South Korea tea drink market situation and development strategy several aspects as the breakthrough point. Mainly introduces the long history of South Korea and the variety of functions of South Korea tea drinks to further the understanding of the origin of tea beverage in South Korea and its pharmacological functions of South Korea tea drinks. Finally, do some market analysis of the current situation of South Korea tea through a set of data, and looks forward to South Korea tea beverage of good market trend, and make some suggest on the development of South Korea tea drinks in the current market condition of the development strategy. The paper is divided into four parts, the first part introduces briefly the concept of tea, classification and South Korea the kinds of tea beverage, and the second part summarizes the development history of the tea culture of South Korea and the effect of tea beverage of South Korea, and the third part of the paper briefly analysis on the status of the market of South Korea tea beverages and put forward the corresponding development strategy, and the fourth part giv