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NUTRIBABY Business Promotion In China Co-operation Proposal In China, there is great competition in the milk powder market. Therefore, ways of distribution/channels are various, such as : a. Supermarket b. Infants product shop c. Individual referral promotion (Monopoly station) d. Direct sales e. Online shopping f. ……… Large cost of Advertising cannot guaranteed sales volume will have satisfactory turnover or profit Domestic market is flooded with counterfeit goods, serious violations, ruining the brand’s reputation and the consumers’ trust In China, there have great competitions, external uncertainties and risks in the milk powder market The Primary is Integrated Management No matter the distributor is human being, devil, angel or beast, as long as any party is found guilty, the consequences of the credibility of the brand and market development program will be totally abolished, so the Management Structure and Duties are the Former Priority of all. Their functions are : - Decision on Market Development and Distribution Channels - Control on the Quality and Integrity of Distributors - Establishing a Systematic Distribution Program The Secondary is Market Development - Capacity of marketing development still is the lifeblood of business development - Maintaining Brand’s high-quality image and long-term benefit is necessary - Selection of distribution channels with efficient penetration into market is essential The First is the “ Management Integration = Management Control Taking into account the ability of market development Must have professional management, the perspective of cognitive demand; have a professional team, regular returns, to avoid any deviation of distribution channels, monitoring and management quality. Therefore, the recommendation to the planning of the integration of our. Outline of Distribution Strategy in China Long, Medium and Short-term Development Plan : A. Short-term Objectives : Selecting number of e