管理信息系统讲义战略概论.pptVIP

* Deceivably simple, yet very difficult to get it right. * * * * * * * * Selecting a strategy that exploits a company’s principal resources and capabilities Ensuring that the firm’s resources are fully employed and their profit potential is exploited to the limited Building the company’s resource base. Probably some of the most important resources are intangible resources. Yet, we often have difficulty identifying and understanding how to capitalize on out intangible resources. Discovering Core Competencies Tangible vs. Intangible Resources (pp. 108–111) Resources are what a firm has to wor