基于“c”“s”相结合的汽车业物流发展分析.docVIP

题 目: 基于“4c”“4s”相结合的汽车业物流发展分析 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称：  摘 要 汽车产业是国民经济发展的支柱，汽车物流的发展直接制约着汽车工业的发展，介于中国汽车消费的迅速膨胀，从此也带动了汽车物流业的蓬勃发展。 目前中国汽车物流企业在服务理念、服务质量、服务成本、服务效率、服务信誉、服务品牌和信息传输等方面还存在一定差距，不能满足客户对汽车物流全球化的发展需求，难以取得客户信任并与之建立关系。“4c””4s”相结合下的汽车物流理论基础，为论文的展开奠定了根基。其次，系统的分析了当前中国汽车物流业存在的问题，并分析了汽车物流业的机遇和挑战。最后结合企业实际运作情况，提出了相应的对策和策略。 关键词：汽车物流；服务； 挑战；措施 Title Based on 4c 4s combining the development of auto industry logistics analysis Abstract The automotive industry is a pillar of national economic development, the development of automotive logistics directly restricts the development of the automobile industry, Chinas auto consumption between the rapid expansion has also driven the car from the logistics industry to flourish. Automotive Logistics Chinas enterprises in the service concept, service quality, service costs, service efficiency, service reputation, brand and messaging services, etc. There is still some gap between the vehicle can not meet customer demand for the development of the logistics of globalization, it is difficult to obtain customer confidence and establish relationships. These become a major challenge. At home and abroad based on the results of research on automotive logistics, automotive logistics of this paper to study the problem of existence. First of all, this paper studied the background, purpose and significance, and thus the concept of Automotive Logistics connotation defined and an overview of 4c 4s under a combination of the Automotive Logistics theoretical foundation for the thesis laid the foundation for the start. Secondly, the systematic analysis of the automotive logistics industry in Chinas current problems, and analysis of the automotive logistics industry opportunities and challenges. Finally, the actual operation of enterprises and put forward corresponding countermeasures and strategies. Keywords Au