麦肯锡公共电视运营模式(英文版).pptVIP

* * * * Despite all of work, there are no more net membership dollars today than there were 10 years ago when you account for inflation. * * * * * * 1 “Others” includes funding from associations, unions, and education organizations 2 “Government” includes Federal, state, NEA, NEH, NSF, etc., but not CPB appropriation 3 “CPB” includes CPB direct program funding, CPB portion of Program Challenge fund dollars, and CPB portion of NPS funding. Includes funding that is given directly to private producers. Based on allocation formula, not actuals (does not include interest income) 4 “PTV/Station” 1) PBS NPS funding, SIP funding, NPS Fundraising dollars, the PBS portion of Program Challenge Fund dollars, and money from other internal accounts that are used for production purposes; 2) Station money used for production as reported on the PAA; 3) Money from “friends groups” at stations that was used for production * Need to check extent to which 7.4% Big 4 growth is sports * Re-invention of news format (i.e. post-Lehrer NewsHour) Bridging to new audiences (e.g. American Family, Wide Angle) New series (e.g. Public Square, American Collections, and Skinwalkers) Innovative episodes of signature series (e.g. Frontline - 9/11 episodes) Caillou from Cinar who also produces for Cartoon Network and Nickelodeon National Geographic airing specials on its own cable net This Old House has been syndicated on HGTV Play with Me, Sesame now appears on Noggin * * * * * * * * * * * Unit of measure * Footnote Source: Source CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Developing a Sustainable Economic Model for Public Telev