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Insight Personality Resourceful: With simple solution easy access Help Me Find My Style …is when people would like to make a change to the mood or the look of their surroundings, but are a bit nervous about what to do and how to go about it. They aren’t always confident and look for a friendly nudge and easy inspiration before starting as well as for more practical tips and guidance all along the way. 3. Who are our competitors? Décor players providing home enhancement solutions that have built strong emotional connections with consumers. Competitive Set Décor brands that stand for homes, not just rooms and walls We used to only consider other paint manufacturers as our competition. Now we also want to take on the key players in home improvement that also see houses as homes. What we mean We are about more than just home decoration. We are passionate about home enhancement. We help enrich the relationship people have with their surroundings. What we mean We can help transform a kitchen from somewhere food is prepared into the heart of a home. We can help transform a sitting room into an oasis of tranquility and calm. What is our core insight? Feeling of home Our home and surroundings have a powerful influence on how we think, feel and live We feel good when they reflect who we are and who we want to be – and by changing them we can even become who we want to be’ ‘Sometimes life gets dull and jaded, and we need something to stimulate a change’. Malaysia, 2008 ’New paint always provokes a reaction. If you change a color, something else around you will change’ Brazil, 2009 ‘Theres nothing quite like a freshly decorated room. When we re-did our bedroom I would go to bed early to just be in it’ UK, 2008 ‘It is about people, the feelings, not just the houses’ Thailand, 2008 What makes us different? We provide the most stimulating solutions to ignite change and make consumers’ lives more colorful. Differentiator We are committed to supporting o