赛事中的媒体服务及其城市形象塑造作用分析——以西安城墙马拉松赛为例-analysis of media service in competitions and its role in shaping urban image - taking xi an city wall marathon as an example.docxVIP

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赛事中的媒体服务及其城市形象塑造作用分析——以西安城墙马拉松赛为例-analysis of media service in competitions and its role in shaping urban image - taking xi an city wall marathon as an example.docx

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赛事中的媒体服务及其城市形象塑造作用分析——以西安城墙马拉松赛为例-analysis of media service in competitions and its role in shaping urban image - taking xi an city wall marathon as an example

ABSTRACTThis article through the literature material method, comparative analysis and expert interview method, and find out the xian city wall international marathon media services in the deficiency: the official English website, press conference after the game, media printed materials, medical care, news media professional volunteers, language service, service content missing.For the missing content, in this paper, the following Suggestions: 1. Xi’an city wall international marathon press conference is only limited to match before the start of their use is reported to the media event. And should be in the future after the game to hold press conference, the media reporters to provide the results of the competition, the athletes achieve outstanding performance requirements and coaches to attend conferences, and receive the reporters questions. This way will save the reporter for acquiring the time performance, and can provide more firsthand material reporters, also will increase competition report points. After all the future interview to the reporter is still a few athletes, and press conference after the game will be able to provide more multimedia and athletes face-to-face chance, it must be greater than the practical significance of the news, and technology throughs inquires protection; 2. In Xi’an city wall international marathon media services, network media service is the top priority. The part is divided into two large-through the official website for media services and for other network media directly. Through the front after a detailed discussion can be seen, the Xi’an city wall international marathon the official website of characteristic, also played the for the media event information and provide relevant information of the city function. But with the other four events than the official website, the official website is currently only the Chinese version, and not in English, it exposed the event organizers on overseas media lack of service consciousness