对中国包装设计创新研究.docVIP

湖南财经高等专科学校毕业论文(设计) 第I页 对中国包装设计的创新研究 摘要 包装设计日益成为当下企业品牌战略的重要手段和组成部分。在产品同质化时代，消费者对包装设计有了更高的要求，创意成了包装设计指导思想，只有有创意的商品包装才能有销售力、吸引力，才能征服市场，赢得消费者青睐。 论文之目的在于以正确的态度面对中国包装设计的现状，从文化角度分析探讨如何运用创新设计的策略来解决目前包装设计所面对的缺乏市场意识，过分强调视觉效果和盲目模仿包装设计等现实问题。并提出包装设计创新策略：把握消费文化的取向，重视品牌文化的建立，正确对待民族文化和外来文化，注入绿色文化理念。 关键词:包装设计，创新，文化 湖南财经高等专科学校毕业论文(设计) 第II页 Packaging Design Innovation Of China’s Research Author:Huangbin Tutor:TangLixiang Abstract The packing design become enterprise’s brand strategy important means and component day by day instantly . At products homogeneity ization era, the consumer had a higher request for the packing design, the creativity has become guiding ideology of the packing design, only the packing that have the creativity commodity can conquer the market and won the consumer to favor. The purpose of my paper is to help us have a correct attitude toward the current situation of China’s packaging design, through cultural analysis, we explore how to use innovative strategies to settle the practical problems in current packaging design: a lack of awareness of the market, too much emphasis on visual effects and blind imitation. Innovative strategies proposed by us in packaging design: to grasp the direction of the culture of consuming, to pay great attention to establish the culture of brand, to have a correct attitude toward the cultures both at home and abroad, to implant the idea of green culture. 【Key words】Package design, Innovation, Culture 湖南财经高等专科学校毕业论文(设计) 第II页 目 录 1绪论............................................................................................................................. 1 2中国包装设计与文化的概述..................................................................................... 2 2.1包装的内涵....................................................................................................... 2 2.1.1包装的定义............................................................................................. 2 2.1.2中国包装设计的历史演变 ...........................