公司增压器营销战略研究.docVIP

A公司增压器营销战略研究 ABSTRACT As the most potential industry in China in recent years, one of the supercharger market, particularly Marine supercharger market has been developing at a breathtaking speed. However, with the development of the market, intensifying competition market is not standard, product homogeneity serious, marketing methods are simple, marketing means identical and marketing system a series of problems exposed gradually. This, to a certain extent restricted the enterprise, even for the further development of the whole industry sustainable development also produced great impact. In this paper the author use the competitive strategy and marketing strategy and related theory, with more than 5 years of working experience in Marine supercharger industry, combining once worked in the marketing activities of enterprise practical operation to analyses and discusses how to carry out ship supercharger industry marketing activities. This paper is divided into seven parts: the first part: introduction. Question, from the interpretation of A company supercharger marketing strategy is introduced in this paper, the significance of the research object, content, frame structure and innovative points. Part two: theoretical overview. In this paper the SWOT strategic analysis and five competitive forces model, target marketing theory, 4C theory and service marketing mix, stakeholder governance mode research methods and tools, briefly described. Part 3: A companys environment analysis. From analyzing the company locates the micro and macro environment of market competition environment, expounds the company to conduct marketing facing opportunities and challenges. Part 4: A company internal resources and external stakeholder analysis. Introduce the simple cases, A company from our companys resources and ability to analyze its advantages and disadvantages. To the marketing of the current work description, and find out the current marketing work existing prominent problems. Part