排面陈列化妆品与个人护理用品.docVIP

排面陈列-化妆品与个人护理用品 Consumer Goods Implementation Guideline Personal Care 快速消费品处排面陈列指导原则 个人护理用品部门 2 ?OBJECTIVE: ?目的: The implementation of the 12 dept must be respected according to the direction. 12部门的排面陈列须遵守指导原则 ?HOW?: ?方式?:- Apply to all your department the families sequences适用于部门中所定义的系列分类 - Optimize your linear repartition to promote your sales profits优化排面,以推动销售量和利润 Soap Soap Soap Soap 3 1.The configuration of the group family 1.大分类的结构customer flow 消费者流向 ?family allocation 中分类分配 ?average linear meter 平均地面线 2.The configuration of the family 2.中分类的结构 ?customer flow 消费者流向 ?subfamily allocati