网络媒体时代下的警察危机公关-police crisis public relations in the era of internet media.docxVIP

AbstractWith the continuous economic development , social progress , various social organizations are faced with frequent crises events. As a police organization of policing administrative and criminal law enforcement agencies , often appears in the first scene of social crisis , and its every move under the close attention of the public , if the measure is not perfect or communication with the public had been a misunderstanding , it is very easily lead to mass incidents , especially in the online media environment, the users of the information involving police crisis is of concern, tend to be amplified even speculation. Together with the negative news involving police police numerous enough to win with their blood and lives tarnished image . Some sudden mass incidents , because public opinion to guide passive , greatly damaged the image of the local police authorities. In recent years , widely used network media makes police public relations crisis facing the new media environment . People use the Internet hype emotional and social contradictions event is gradually increasing, resulting in frequent crises of the police , the police public relations crisis on China presents new challenges.The first part of the main characteristics of the basic concepts of network media and public relations for the police to do an overview of the crisis , making the theoretical groundwork for the full text of the swing. Internet media is the media carried out based on the global dissemination of information on the computer network is the product of the continuous development of computer science and technology , the Internet is used as a vector for the spread of online media play a role . Compared to traditional media, online media has digitized , convenience, interactivity, timeliness, and so massive sexual characteristics . The crisis refers to a possible adverse events and uncertainties affecting high threat or activity of individual or social organization , the image refers to a