网络试用营销的法学分析-legal analysis of online trial marketing.docxVIP

AbstractWeb-based trial marketing can not only overcome customs’ doubt of products, strengthen their purchasing desire as traditional trail marketing, but also have the ability to evangelize the product more widely through the network with lower cost. It becomes popular which more and more trader like to choice doing their marketing program. However, web-based trail marketing now has shortages as below: misleading customers, public cognition is not clear, relationships between relevant parties are not clear, these make web-based trail marketing faced a lot trouble in regulation. To this end, we shall try to analyze the basis of web-based trail marketing, then analyze the existing legislation regulation and supervision practice of the status quo, finding the current legislation of web-based trial marketing behavior in the regulation and supervision. By perfecting the laws and regulations, clearing regulation power configuration, setting dispute settlement mechanism, clearing all parities’ responsibility, we can ensure web-based trail marketing runs in right way.Besides the preface and epilogue, this article is divided into four parts.The first part is basic knowledge of web-based trail marketing, Including the concept and typical operation modes of web-based trail marketing, comparison with the UGC, the traditional trail marketing, advertisement, verification trial advertising, and the history of web-based trail marketing.The second part is basic legal research of web-based trail marketing. The first part is the analysis of the legal nature of web-based trail marketing: Issuing the trial and publishing the report are the two most important part in web-based trail marketing, the analysis shows that these two actions are traders advertising their own goods in an indirect way, and in accordance with the nature of advertisement, purpose, dependent, commercial, the paid, therefore, the two behavior belongs to advertising behavior. In addition, this part also tried to anal