我国老年保健品营销策略分析-marketing strategy analysis of elderly health care products in china.docxVIP

AbstractWith the rapid development of Chinas market economy and the improvement of standards of consumption of urban and rural residents, Chinas health care products industry has a very broad space for development, especially in the elderly health care products industry which is the sunrise industry of great potential. But many elderly health care products companies of our country have some issues, such as business concept and marketing strategy. Therefore, this study has some practical significance for the development of Chinas elderly care industry.This paper takes the “marketing strategy of