我国润滑油行业营销渠道设计分析-design and analysis of marketing channels in chinas lubricating oil industry.docx

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我国润滑油行业营销渠道设计分析-design and analysis of marketing channels in chinas lubricating oil industry.docx

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我国润滑油行业营销渠道设计分析-design and analysis of marketing channels in chinas lubricating oil industry

writing this article; Secondly is an overview of the theoretical knowledge of marketing channels; Third aspect is the analysis of marketing channels of Chinas oil industry, includes the problems in marketing channels and the reasons; Fourth, the marketing channels design ideas and the marketing channel optimization and innovation of Chinas oil industry; Finally, it is a summary of this paper and to put forward the need for further research.Keywords：Lubricant industry; Distribution channels; Channel design; Channel modelsIII目录中文摘要 ····························································································· I 英文摘要 ···························································································· II 目录 ··························································································· IV 第 1 章绪论 11.1 论文选题背景················································································11.2 论文研究意义 ···············································································11.3 论文研究内容及研究方法 ································································21.4 创新与不足···················································································3第 2 章营销渠道相关理论 ······································································52.1 营销渠道长度结构设计理论 ·····························································62.2 营销渠道宽度结构设计理论 ·····························································72.3 营销渠道广度结构设计理论 ·····························································8第 3 章我国润滑油行业营销渠道现状分析 ·················································93.1 我国润滑油产品营销现状 ································································93.2 我国润滑油营销渠道中存在的问题 ·················································· 113.3 我国润滑油行业营销渠道存在问题的原因 ········································· 14第 4 章我国润滑油行业营销渠道设计 ····················································· 174.1 润滑油行业营销渠道设计的影响因素 ··············································· 174.2 营销渠道成员的管理设计 ·······················