EvaluationRubricforEntrepreneurialVenturePlan（五）.docVIP

Evaluation Rubric for Entrepreneurial Venture Plan This rubric may be used for self-assessment and peer feedback. The project grade will be based upon the following evaluation scale: A - Exemplary: 184-230points C D - Partially Proficient or Incomplete: 115-160 pointsB - Proficient: 161-183 points F : Needs to be resubmitted - less than 115 points  ACTIVITY Level 4 Level 3 Level 2 Level 1 POINTS INTRODUCTION-SECTION 1 Executive Summary 13-15 points Excellent use of language. Convincing style. No more than 2 pages. All elements included. 11-12 points All 7 points included. Well laid out logical. Clear and concise. 9-10 points Most parts of plan briefly mentioned. Table of contents included. Some effort to make material concise. 0-8 points Cover sheet done. Brief description of some areas of the plan included. Lacking in clarity and/or consiseness. ? Mission Statement 4-5 points Well written. Logical. Well summarized and excellent discussion of points. 3-4 points Excellent discussion of venture type, products/services and venture philosophy. Points well summarized. 2-3 points All points covered in limited detail.. Most points covered, but some material missing. 0-2 points Brief description of some of the 3 elements included. ? MARKETING – SECTION 2 Marketing Research 8-10 points Excellent data analysis. Excellent choices. Exemplary summary of secondary research. 7-8 points Good analysis of data including graphs. Good summary of relevant secondary research. 5-6 points Analysis of questionnaire data included. Basic discussion of secondary research. 0-4 points Minimal evidence of questionnaire and secondary research. ? Marketing: Competitor Analysis 8-10 points Excellent understanding of competition demonstrated. Complete plan shown illustrating how venture will counter competitive threats. 7-8 points Very good selection and discussion of competition. Evidence of a plan to compete. 5-6 points Some selection and discussion of com