论手机应用商店在运营商的发展.docVIP

论手机应用商店在中国电信运营商中的发展 3Abstract Mobile phone application store flourished in recent years as an emerging business systems and modes. Apple Company creates a miracle not a small sale in the international. And several major handset manufacturers such as Nokia and Motorola are also launch its own mobile application stores in time. In China, the telecom operators have launched the mobile application store systems also, including the MM platform of China Mobile, CTMarket of China Telecom, WoStore of China UnicomThe AppStore platform of Apple Company has achieved great success in the industry. The mode of application store has become an important milestone in the history of the software of mobile phone industry also. The successful mode of AppStore is mainly reflected in the semi-open and semi-closed; the novelty of operation mode; the originality of assign mode; the opening of sales mode; and the integration with the internet and so on. The Apple AppStore has also brought us some good customer experience: win-win cooperation mechanisms; lower development threshold; community of the operating mechanism rational pricing strategies and so on. But the mode of AppStore also has the close feature and the problem that dont control the connect networkChinese telecom operators to build their own mobile application store are still very necessary. First of all, after the 3G services launched the trend of the internet moving has become more evident. So it is the effective protection of continued development that building application store, occupying the commanding heights of content and applications, and ultimately become a leader in the industry chain and channel management prosecution, take a favorable position in the competitionSecondly, use AppStore applications and content to highlight the core values of telecom operator. Use application store to promote the integration of internet and wireless network and archive the core value of the internet. Use the App