新视野大学英语视听说(第二版)第二册 UNIT 4 Beware of Ads!知识讲稿.pptVIP

Viewing, Listening Speaking 新视野大学英语 新视野大学英语 新视野大学英语 New Horizon College English New Horizon College English 视听说教程 视听说教程 视听说教程 Beware of Ads! UNIT 4 UNIT 4 Contents Lead-in Matching Game Brainstorming Watching and Discussing Acting It Out Fun Time Oral Assignment Book 2 – Unit 4 Lead-in Book 2 – Unit 4 Work in groups, discuss the following questions and then share your answers with the whole class. Questions for groups 1 and 2: 1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company? 2. Should people buy things according to what ads say? Lead-in Book 2 – Unit 4 Brainstorming 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 黄金搭档 过节送礼 大运摩托 风驰电掣 我要靓妆 人要衣装 一颗永流传 钻石恒久远 利朗商务男装 简约不简单 收礼还收脑白金 今年过节不收礼 Now the class is divided into two groups. In turn each group will give an ad logo until no more logo can be provided. A Sequence Game A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads. Book 2 – Unit 4 B. Read the following English ads logo, work with your partner and try to translate them into Chinese. Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） The new digital era． 数码新时代。（索尼影碟机） 使不可能变为可能。（佳能打印机） Impossible made possible． 尽情享受吧！（雀巢冰激凌） Take time to indulge． 动态的诗，向我舞近。（丰田汽车） Poetry in motion, dancing close to me． 只管去做。（耐克运动鞋） Just do it. 感受新境界。（三星电子） Feel the new space. 智慧演绎，无处不在。（摩托罗拉手机） Intelligence everywhere. 我们集大成，您超越自我。（三菱电工） We integrate, you communicate. Brainstorming Book 2 – Unit 4 Watching and Discussing Now watch two pieces of TV commercials. After that work in groups (two people each) to have a discussion. Then finish the following tasks. Ad 1 Ad 2 Your Tasks: 1 2 3 Book 2 – Unit 4 Task 1. Group Discussion: Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your group’s opinion. Re