艺术设计理论方向考试大纲（Syllabus of art design theory）.docVIP

艺术设计理论方向考试大纲（Syllabus of art design theory） I carefully collated documents, documents from the network I only collect and sort out If there is any mistake Please check it yourself! Syllabus of art design theory Examination points: Aesthetic outline Aesthetics: aesthetics is based on the aesthetic relationship between man and reality Art as the main object Study beauty, ugliness, sublime and other aesthetic categories and peoples aesthetic consciousness Aesthetic experience The science of creation, development and laws of beauty Aesthetics is a subject based on the study of the essence and meaning of beauty Aesthetics is a branch of Philosophy The main object of the study is art But not in the art of specific performance problems Its about philosophical issues in art Therefore, it is called the philosophy of beauty The basic problems of aesthetics include the essence of beauty, the relationship between aesthetic consciousness and aesthetic objects, etc. Chapter one introduction The aesthetic nature of art design 1, the meaning and classification of art design (1) art design is the activity of making objects with artistic creativity Art design short for design The so-called design is based on certain purposes Make plans, plans, drawings, etc. (2) the main categories of art and design [1] product design (including the design of all mass produced industrial products Also known as industrial design [2] decorative design (architectural decoration, interior furnishings, packaging, binding and other graphic design) [3] advertising design (including newspapers, books and other paper media and radio, television and other electronic media and other media advertising design) [4] display design (including logo, window, trademark, props, exhibition hall, museum and so on, to beautify and improve the display effect of various designs) [5] clothing design (including the design of various mens and womens clothing and accessories) [6] architectural design (including residential build