Venture Capital Fair（一）.docVIP

Executive Briefing Presentation of Marketing Plan Decision to Go-ahead with Plan and Investments Situation Several teams entered the microcomputer business one year ago (4 quarters or decision periods). They have surveyed the market, conducted a market opportunity analysis, designed brands, opened sales offices, hired sales people, developed advertising campaigns, and engaged in test marketing for the past two quarters. They have been restrained from investing in research and development and rapid market entry until they gained sufficient experience in the market. Recently, the teams have been preparing a marketing plan and pro forma financial statements. They must have detailed plans for the next year (4 quarters) and tentative plans for the third year in business. The simulation is structured so that the teams will require an additional infusion of corporate capital to invest in RD and new sales offices. They are scheduled to receive 5,000,000, on top of the 2,000,000 already invested by Corporate Headquarters. This money is available to them in Quarter 5. At this point in time, the teams are planning to present their marketing plan to you as a senior executive from Corporate Headquarters. Before they can spend the money, they need the approval of the executive team that will be here for the presentations. Here are the mechanics of the team presentations and detailed discussions that will follow: Each team is given 12 minutes to present its marketing plan to Corporate Headquarters. Each team will make two presentations to two sets of executives from Corporate Headquarters. The objective is to let the executives see all teams before they sit down to review the marketing plan of any one of them. The executives will quickly evaluate the quality of the teams. Each individual executive: –decides which teams he or she wants to visit and the order (probably no more than three for detailed discussions); –meets with the team to ask questions and negotiate a go-ahea