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View from the Inside Anatomy of a Successful Joint Venture(一)
Making a JV work
View from the Inside:
Anatomy of
a Successful
Joint Venture
Well into the second year of its joint venture, RBC Dexia Investor
Services has managed to impress both its clients and the
marketplace. RBC Dexia’s CEO, José Placido, shares his insights
7
0 on the journey thus far and provides a glimpse into what the
0
2
l
i
r future might hold for the company’s clients
p
A
h
c
r
a
e Much attention is typically focused on a joint venture at the time of These may or may not translate into improved service delivery for the
s
e
R signature – when the photos are being taken and the champagne customer. In short, the de facto benefi ts to the customer are often
s
e corks are fl ying. But the strategic goals are infrequently visited by assumed, but rarely analysed.
c
i fi nancial commentators after the deal is in motion. The exception,
v
r
e of course, is when a joint venture actually fails, in which case it is
S
l sliced, diced and re-examined in excruciating detail in the media.
a
i Year One
c
n
a
n Indeed, the strength of a joint venture is typically measured in terms “We were very pleased with the manner in which our first year
i
F of improved shareholder value for the joint venture partners, poten- unfolded,” says Placido. “The first 12 months of our joint venture,
0 tial economies of scale and cost savings from a provider standpoint. which we celebrated in early January 2007, exceeded all expecta-
1
Making a JV work
tions. And we set some very ambitious targets for building under our belts, we knew it was the
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