管理沟通案例分析法.ppt

Management communication ——A Case-Analysis Approach Zhang De Ming 张德茗Betty0318@ Part One What is management communication? Chapter 1 Communication Information is Socially Constructed Information is Created,Shared,and Interpreted by People Information Never Speaks for Itself Context Always Drives Meaning A Messenger Always Accompanies a Message Defining Communication Communication is about much more than sending messages, it’s about the transfer of meaning. However: Many people, particularly managers, confuse the act of communicating with the process o